Salesforce Marketing Cloud

FEBRUARY 1, 2022

Supercharge your employees’ paths to certification with Trailhead Virtual Bootcamps Get your teams exam-ready with prescriptive, outcome-based, blended learning. Grow and validate skills with Salesforce credentials An IDC study shows increased agility, efficiency, and business impact comes from Salesforce-certified employees.

Peer-to-peer 97

Peer-to-peer Class Paid Search Agency Validation 97

Sprout Social

FEBRUARY 1, 2022

As a daily, non-monetized game, Wordle on the surface may not seem to offer a clear path for building community on social. ???????? ?????????. My first loss! ??????. — Dr Alex Evans (@alexevans91) January 14, 2022. Sharing these “firsts” are a critical way players have been able to find their people online. A streak no one saw coming.

Peer-to-peer 94

Peer-to-peer Social Media Communities Buzz 94

ClickZ

FEBRUARY 1, 2022

If they fail, then know the path they walked so you can avoid it. If they’re successfully increasing their market share and acquiring new customers, then consider how you can repurpose whatever is working for them to suit your business. Ask for referrals from your customers.

Acquisitions 124

Acquisitions Tips Word of Mouth Work Management 124

Martech

FEBRUARY 1, 2022

For the rest of you, hiring a professional to help is the best path forward for the rest of you – a second reminder that disavowing can do more harm than good if not fully confident in your approach.

Lead Scoring 95

Lead Scoring Lead Ranking CAN-SPAM SEO 95

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. Chances are, you’re under the gun to convert more leads from your website. But how do you go about this?

Marketing Websites

Martech

FEBRUARY 1, 2022

Customer journey analytics (CJA) gave marketers a more sophisticated sense of the path users take on the route to purchase. For example, Web analytics helped marketers gather data about user behavior and the conversion funnel, with more sophisticated optimization systems allowing for A/B and multivariate testing.

Digital Experience Platform 94

Digital Experience Platform Digital Asset Management Enterprise Management Marketing Management 94

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

High performing organizations must focus on how marketing and sales can align/collaborate in order to put revenue on a solid growth path. What to do to get alignment, and better performance, out of your sales and marketing organizations. Start creating your own success story by joining us August 22nd – or later for the on-demand version.

Planning

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A well-written sales playbook not only streamlines the entire sales process but also ensures your sales team is fully equipped to successfully navigate a variety of sales situations while delivering a clear value proposition to your potential buyers.

B2B Sales

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees.

Conversion

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Carving out a sales path for a product. Based on their combined years of experience in the electrical distribution industry, they will work to showcase the specific obstacles for B2B buyers and sellers and the methods to build a better experience, such as: The Ins and Outs of a project manager’s buying process.

Distribution

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Want to lead customers down the path to retention and advocacy? After onboarding, most SaaS customers have to find their own way to success—with little more than a few CSM calls (if they’re a large enough account to have one), and a knowledge base to get them there.

Cross-Selling

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Download this white paper from B2B loyalty experts, Reward Paths, to gain some experience-based insight on how best to approach this unique characteristic. Or do they select a reward that is beneficial to their business or the associates who work for them? The answer may surprise you.

B2B Marketing

Speaker: Gary Galvin, CEO, Galvin Technologies

When your team clearly understands what path they’re on and why they’re on it, they are that much more likely to achieve results. Gary Galvin will help you define metrics to drive success, empower your sales team, and create a culture driven by results and accountability.

Top of Funnel